About Me
I started working about 50 years back.
I spent over 14 years, right up to the position of Sales Manager (West) in my first job in Carter-Wallace (Now Wallace Pharma). But my heart was in brand management. I joined Sun Pharma as a brand manager. Here I met my two gurus, Late Prof. Chitta Mitra, and Late Prof. Tarun Gupta. Learning under these two legends was the equivalent of doing an MBA at the “MITRA-GUPTA PHARMA BRAND MANAGEMENT INSTITUTE.”
After that I served Intas Pharmaceuticals and later Torrent Pharmaceuticals where I headed the sales and marketing functions.
The Enablers
Having lived in Gujarat for so long, the entrepreneurship of a Gujarati rubbed on me. Eight years before my retirement was due, I set up my own ‘The Enablers.’
Let me tell you the WHY behind 'The Enablers'.
‘The Enablers’ was set up to serve the learning and development needs of the underprivileged pharma workforce in pharma marketing and sales (i.e., those who do not get adequate in-house learning and development support); so, they can progress to newer heights in both their professional careers and personal lives. ‘The Enablers' developed human capital in the Indian sub-continent and sub-Saharan Africa.
I am also engaged in academic activities and started by writing the curriculum and the course material in pharma sales and marketing for the newly started distant-learning MBA of Vidyasagar University, West Bengal. During the same time, students from IIHMR (Jaipur), Jamia Hamdard University, Punjab University, and NMIMS did their summer internships under ‘The Enablers’ and ‘PharmaState Academy.’
At the same time, egged on by students and mentees, I wrote the first-ever book exclusively for pharma brand managers in 2011. And then went on to write six more books on pharma management.
Clients kept on coming and ‘the Enablers’ kept on growing.
- Birthday: 3 January
- Phone: +91 93761 00041 , 079 2660 1479
- City: Ahmedabad, Gujarat, India
- Age: Just a Number, Very young by heart!
- Email: vivekhattangadi@yahoo.co.in
- Consulting: Available
Facts
Some quick facts about me in numbers.
Number of Associates Trained
Books Authored
Hours Of Training Imparted
Companies Associated Globally
My Skills
A glance about my professional skills and acquired skills. The percentage is indicative, I am still a learner by attitude.
My Timeline
Years passed by, black hairs turned grey, gathered much of life experiences, still very young and passionate to share them with next generation
1st Innings (Corporate Experience)
Carter-Wallace (Now Wallace Pharma)
1974 · 14 years
Medical Representative, District Manager and Sales Manager (West)
Ahmedabad, Pune and Mumbai respectively
- Worked in Carter-Wallace in three capacities
- Medical Representative - Ahmedabad
- District Manager - Poona
- Sales Manager (West) - Mumbai
Brand and Marketing Manager
Sun Pharmaceuticals
1987· 5 years
Sr. Product Manager
Moved from the sales function to product management function. Set up the Product Management Team in Sun Pharma. Launched a number of new products which went on to become mega brands, Monotrate, Alzolam and Famocid, to name just a few.
Intas Pharmaceuticals
1992 · 7 years 6 months
General Manager (Marketing and Sales)
Joined here as a Group Product Manager. Have launched many successful brands. I have played a vital role to make Intas Pharmaceuticals a pharmaceutical major in India
Torrent Pharmaceuticals Ltd.
2000 · 4 yers 11 months
Head Sales & Marketing
I was the Head of Marketing & Sales of their Psycan and Mind Divisions. Launched Mind Division the super-specialty CNS Division
2nd Innings (Consultancy, Training and Writing)
Consultancy and Training
2005 - Present
The Enablers
We at 'The Enablers' unlock the concealed potential of people in the pharmaceutical industry, We help to convert their dormant inherent strength into reality, leverage their latent energy to achieve their goals and dreams and enable them to emerge as winners!
Author
2017 - Present
I started converting my experience to book after getting motivated by my students. Below are the books published by me.
- WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER OVERCOME THE TOUGH CHALLENGES IN PHARMA BRANDING
- HOW TO GET DOCTORS ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING
- THE ROMANTIC BRAND – THE DARLING OF THE DOCTORS
- WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?
- 51 LESSONS FROM VIVEK HATTANGADI: PHARMA BRANDING, SALES, AND LEADERSHIP
- TOTAL COMMUNICATION: THE DNA OF EFFECTIVE COMMUNICATION
- PHARMA FIRST-LINE LEADER TO CEO: NOWHERE TO GO BUT UP
Pharmastate Academy
March 2020 - Present
Chief Mentor
View My CoursesIn 2020 came the pandemic. But God was kind to me. He introduced me to PharmaState Academy founded by Dr. Swati Sinha and Dr. Satish Gupta. PharmaState Academy and ‘The Enablers’ now work hand-in-glove for the benefit of pharma sales and marketing personnel. Our focus is on establishing Good Marketing Practices (GMaP). We are working hard on the innovative marketing model, the patient-centered approach in marketing, which is a natural outgrowth of H2H marketing proposed by Philip Kotler.
My Books
Few books authored by me, which can be helpful for the Pharma Industry
WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER OVERCOME THE TOUGH CHALLENGES IN PHARMA BRANDING
This is an entry-level book for pharma brands managers. It the first ever book written on pharma brand management and by a practicing brand manager. This book is now in its fourth edition.
HOW TO GET DOCTORS ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING
13 UNSHAKABLE LAWS OF PHARMA BRANDING’ represents the beginning of the transformation from the notoriety of ‘TRANSACTIONAL MARKETING’ to the virtuous ‘GOOD MARKETING PRACTICES’ (GMaP)
TOTAL COMMUNICATION: THE DNA OF EFFECTIVE COMMUNICATION
The salient feature of this book is the creative format in which the contents have been presented like: ‘Chewing Gum’, ‘What’s On The Menu Today’, ‘Food for Thought’ and Digestive Aid’. The contents are rich and presented in a lucid manner.
PHARMA FIRST-LINE LEADER TO CEO: NOWHERE TO GO BUT UP
The most exciting characteristic of the pharmaceutical industry in India is that many CEOs have started their careers as humble medical representatives. By the time they became First-line Leaders, the ambitious amongst them dreamt of reaching the top. This book is a guide for such forward looking people!
51 LESSONS FROM VIVEK HATTANGADI: PHARMA BRANDING, SALES, AND LEADERSHIP
This book was mainly written and completed during the post-lockdown period 22 March 2020 – 24 JUNE 2020. The author pens down his thoughts on various topic pertaining to pharma sales and marketing.
WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?
This is a book not just for pharma professionals but for any corporate executive is stuck up in the middle-management cadre. The truly great and admired organizations seldom promote people based on their current performance. They look for people who have other capabilities. The readers will know how to develop these capabilities.
Testimonials
Swaminathan
Vivek is my great friend, philosopher and guide to. Our friendship started from Sun Pharma days. He was a the most loved product manager. His strategies were down-to-earth. The best was for Prodep (fluoxetine). In those days, antidepressants were prescribed on by psychiatrists. His strategy introduced antidepressants to cardiologists, gastroenterologists an consultant physicians. And they started prescribing too. He is a gentleman with absolute humane outlook. He is well supported by his wife in all his philonthrofic efforts. I am grateful to God to have brought Vivek in my official career. Long live Vivek!😊
Dayanand Gundeti
Vivek Sir is a Iconic figure in the Training and Development Field. Was Fortunate enough to work with him Closely. He Strongly holds Values of Ethical Marketing and has been promoting the same all these years. Iam sure the Younger Generation in Marketing has benefitted a lot and it will continue with his Teaching and Imparting Best Practices. Over and above Vivek Sir is a Human Being Par Excellence. Rare Gentleman devoting his time and energy Passionately at this Age . Way to go and lot of Learning for all of us.
Angika Mishra
Dear Sir, Thankyou so much for being a best mentor.You are very down to the earth.Sir, you are an inspiration for me.Your name as a mentor in my dissertation project highlights like a sparkle and i really feel proud to be your students.
Ravikumar Angadi
Vivek Sir is icon and a role model for most of the pharma industry leaders. His knowledge, experience and contribution to the industry is commendable. His soul is so pure, words comes with lots of vibrations to get influenced, his love and compassion is contagious. He is been a great strategist in brand building and also inspiring people for building themselves and become a great CEO's.
Ankita Das
Vivek Sir was my mentor while I was doing my MBA. Honestly from then till now he had guided me throughout be it related to studies or may be job or anything that's going in my mind at that point of time. All of which I followed and believe me I am at the gaining end. I will be seeking for his guidance way more in my life. As a person as well, Sir has endless knowledge about various cultures in our society and he respects each and every culture, which not every person does. This actually makes him special. His books and all his new ventures helps not only students but everyone associated with the management field. Helped me as well. Fortunate to have you as my mentor Sir
Kanwaljit Singh Chopra
Versatile Mr Vivek is a Sales Person, Professor, Marketeer, Author, Foodie, consultant , and a great human being. Missed meeting him in Phillaur in 2017 , but met each other in virtual space , n over phone. Amazing person, pray for more power to him. Wishing his upcoming Website a mega success
Contact
Email:
vivekhattangadi@yahoo.co.in
Call:
+91 93761 00041 , 079 2660 1479